Position: While pets garner a tremendous amount of loyalty from their owners, no competitor in this industry has strong customer loyalty. This provides an opportunity for PetCareRx to develop an industry-leading customer relationship program that drives deep engagement in a community of pet parents and service providers. An essential component of the CRM strategy will be a comprehensive lifecycle email marketing program that inspires and motivates pet parents to take the necessary steps to help their pet lead a happier, healthier. This exciting opportunity to design a market-leading email program requires a manager with strong expertise in email marketing and production and a passion for pets and enhancing people’s lives.
The Email Manager will have full responsibility for driving our email marketing programs. The successful candidate will have a good understanding of email strategy, design and production, including experience managing the production and delivery of regular, personalized promotional emails as well as lifecycle campaigns. This position has lots of growth potential, and provides the unique opportunity to create an industry-leading email program from the ground up. Specific responsibilities include:
- Plan and execute email campaigns from conception to launch including: identifying business goals, managing creative development, completing customer segmentation, building email creative, pre-deployment testing, and deployment.
- Manage email development pipeline. Prioritize new programs, identify email requirements and timelines to support upcoming marketing campaigns and site enhancements, work with stakeholders to ensure on time delivery.
- Management of data architecture in Exact Target and submitting requirements to data warehouse team and internal tech team to build campaigns.
- Complete comprehensive reporting for email campaigns and the overall email program and identifying opportunities new customer engagement campaigns and areas for improvement.